Journal

Where good architecture goes to get seen.

Practical notes on social for architecture and engineering firms.

Instagram16 Jul 2026

Instagram analytics for architects: which metrics actually matter

The four Instagram numbers that tell an architecture firm whether the account is working, why saves and retention beat likes, and how we turn a link click into a tracked lead. From the team behind the #1 architecture account in Germany.

Vladislav Akhmetov · 8 min read
Instagram14 Jul 2026

Why architecture firms should use Instagram: what it actually gets you

The business case for an architecture firm on Instagram: reach beyond your network, recognition in the field, and inquiries, without anyone dancing on camera. From the team behind the #1 architecture account in Germany.

Maria Ulashchenko · 5 min read
Instagram12 Jul 2026

Instagram strategy for architects: what actually moves the numbers

Why architecture firms stall on Instagram, and the strategy that grows reach, followers and website clicks. From the team behind the #1 architecture account in Germany.

Maria Ulashchenko · 6 min read
Content10 Jul 2026

Content ideas for architects: turn your project files into content that travels

Your project folder already holds months of content: the renders, the site photos, the messy models. Here is how we turn raw project files into reels and posts that reach beyond your followers.

Maria Ulashchenko · 5 min read
LinkedIn8 Jul 2026

How engineering firms win clients on LinkedIn: people buy from people, not logos

In B2B engineering, the contract goes to the firm people trust, not always the best one on paper. Here is why the founders should post on LinkedIn, and exactly what to post to win clients.

Maria Ulashchenko · 5 min read