From a Google Drive folder to a month of posts
By Skala Social · 2 min read
The question we hear most often is not about price. It is "how much of my time will this take". The honest answer is about two hours a month, and most of that is the call. The rest is a folder and an approval. This is what sits in between.
We start from what already exists
Most projects are already documented: renders, plans, site photos, a few phone videos from a walkthrough. That folder is enough to start. We do not ask a busy firm to become a content studio. We ask for access to what they already have, and a short strategy session to understand the message, the audience, and the goal.
We build the plan, you approve the idea
Before anything is published, you see the content plan: what goes out, in what order, and why. You approve the idea and the direction. That is the decision point that matters, and it is yours. Execution after that is ours, with one round of revisions. This is deliberate. The firms that grow are the ones that stop relitigating every caption.
Raw files become formats
A single site visit becomes a reel, three grid posts, and a LinkedIn piece. A finished project becomes a sequence that runs for weeks. Where the material is thin, our photographers and videographers shoot it, either from a shot list the firm follows on site or on location ourselves. Nothing here asks the architect to perform on camera.
Then the report closes the loop
At the end of the month you get one report and one hour with Maria. Reach, followers, profile visits, link clicks. Not vanity numbers, the ones that connect to inquiries. We read what worked, decide what to push next month, and the folder fills again.
The whole arrangement is built so the firm can go back to architecture. That is the point. You should be designing, not editing reels at eleven at night.