Privacy Policy
1. Controller
The controller responsible for data processing on this website is:
Maria Ulashchenko
SKALA SOCIAL – Social Media Strategy for Architecture Studios
Württembergische Str. 45, 10707 Berlin, Germany
Email: start@skala-social.de
2. General information
We process personal data solely within the limits of applicable law (GDPR, German Federal Data Protection Act). Below we explain the nature, scope and purpose of processing in connection with your visit to this website.
3. Hosting
This website is hosted by Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA. When the website is accessed, the server automatically processes technically necessary data (server log files, see section 4).
Legal basis: Art. 6 (1) (f) GDPR (legitimate interest in the secure and stable provision of the website).
A data processing agreement (DPA) pursuant to Art. 28 GDPR is in place with Vercel. Transfer to the USA: Vercel is certified under the EU-US Data Privacy Framework (DPF) and additionally relies on the EU Standard Contractual Clauses (SCC), providing appropriate safeguards for the transfer to a third country.
4. Server log files
With every access, the server automatically records information transmitted by your browser: IP address, date and time of access, the URL requested, the volume of data transferred, the referrer URL, browser type and version, and operating system. This data is technically required to deliver the website and ensure its stability and security. Legal basis: Art. 6 (1) (f) GDPR. This data is not merged with other data sources, and no individual person is identified.
5. SSL/TLS encryption
For security reasons, this website uses SSL/TLS encryption. You can recognise an encrypted connection by "https://" in the address bar and by the padlock symbol in your browser.
6. Fonts
We use the IBM Plex fonts (Sans, Sans Condensed, Mono). The fonts are served locally from our own server. No connection to third-party servers, in particular Google Fonts, is established, and no personal data (such as your IP address) is transmitted to third parties in this process.
7. Cookies
This website does not use any tracking or advertising cookies. We use only one technically necessary cookie (NEXT_LOCALE), which stores your language choice (DE/EN) when you switch languages. This cookie is required for the function you requested; consent is not required under Section 25 (2) TTDSG. We therefore do not use a cookie banner.
8. Social media
The website (e.g. in the footer) contains links to our profiles on Instagram and LinkedIn. These are simple links, not embedded social media plug-ins. No data is transferred to the respective providers until you actively click a link and open the relevant platform. The provider's own privacy terms then apply to any processing there.
9. Contact and application forms
You can reach us through the forms on this website (the application form on the homepage, and the waitlist and the speaker and partner form on the event pages). When you submit a form, we process the details you enter, depending on the form for example name, email address, company and role, website or social media profile, and information about your enquiry, in order to handle your request and get in touch with you.
The legal basis is Art. 6 (1) (b) GDPR where the processing serves to prepare or perform a contract, and otherwise Art. 6 (1) (f) GDPR (legitimate interest in handling your request). Your data is deleted as soon as it is no longer required for the stated purpose and no statutory retention obligations apply. For the event waitlist we store your email address only until the relevant event has taken place or until you ask us to remove you.
For the technical delivery and storage of your submission we use two processors that act solely on our behalf under a data processing agreement pursuant to Art. 28 GDPR. Delivery by email is handled by Resend (Resend, Inc., 2261 Market Street #5039, San Francisco, CA 94114, USA): when you submit a form, the data you entered is sent to us by email and, where applicable, a confirmation email is sent to you. Your submission is additionally stored for us in Google Sheets, operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) and Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), so that we can process and follow up on your request. This may involve a transfer of data to the USA; both providers are certified under the EU-US Data Privacy Framework and additionally rely on the EU Standard Contractual Clauses, providing appropriate safeguards for the transfer to a third country. To protect the forms against automated spam we use a technical honeypot field only; no personal data is transmitted to third-party spam services. Further information: Resend https://resend.com/legal/privacy-policy and Google https://policies.google.com/privacy.
10. Reach measurement (Plausible Analytics)
We use Plausible Analytics to measure reach and understand how this website is used, so we can improve it. Plausible is a privacy-friendly analytics tool that works without cookies and does not store any personal data. It does not set cookies, does not track you across websites or devices, and does not create user profiles.
Plausible collects only aggregated statistics, such as page views, outbound link clicks, file downloads and form submissions, the referring website, and the browser, operating system, device type and country of visitors. Your country is derived from your IP address, but the IP address itself is not stored: it is only used transiently to generate an anonymous, non-reversible identifier and is then immediately discarded.
The provider is Plausible Insights OÜ, Västriku tn 2, 50403 Tartu, Estonia. The data is processed and stored exclusively on servers within the European Union; no data is transferred to third countries. The legal basis is Art. 6 (1) (f) GDPR (our legitimate interest in the needs-based design and continuous improvement of our website). As no cookies are used and no personal data is stored, no consent is required. Further information: https://plausible.io/data-policy.
11. Your rights as a data subject
You have the following rights: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20) and objection (Art. 21 GDPR). To exercise them, an informal message to start@skala-social.de is sufficient.
12. Right to object
Where processing is based on Art. 6 (1) (f) GDPR, you have the right to object at any time for reasons arising from your particular situation.
13. Right to lodge a complaint
You have the right to lodge a complaint with a data protection supervisory authority. The authority responsible for us is:
Berlin Commissioner for Data Protection and Freedom of Information (BlnBDI),
Alt-Moabit 59-61, 10555 Berlin, Germany.
14. No automated decision-making
No automated decision-making, including profiling within the meaning of Art. 22 GDPR, takes place.
15. Validity and changes
This privacy policy is currently valid. As the website develops or legal requirements change, it may become necessary to update it. Last updated: July 2026.
The German version of this privacy policy is the legally binding one.